WHY I STARTED ROMANTICIZE COLLECTIVE

What if the ordinary days were worth looking forward to, too?

Aly Aguilar, Founder · Los Angeles

I wanted to create something that added more joy to the everyday.

Everywhere I looked, I saw lives that were full, yet missing the spark that makes life feel alive. I felt it too. After a decade scaling tech startups, I noticed how easy it was to focus on the next thing I had to do, while play, curiosity and trying something new got harder to make time for, or even plan.

I wanted to make those experiences easier to reach, without waiting for an invitation or figuring out every detail yourself. Most of us save our fun for vacations and special occasions, but life mostly happens on the ordinary days in between. I wanted to make those ordinary days a little more magical.

That's why I created Romanticize Collective. I dream up original experiences, design a little world around each one, and curate the intentional items that bring it to life. Each one arrives wrapped like an invitation from a friend, designed to transport you for a moment and make space to create, explore, play or reflect.

Now, women across the country are opening those surprises and making them uniquely their own: putting the phone down, laughing like a kid again, trying something new on a weeknight, and finding a little more joy in their everyday. That's the Collective, and I'd love for you to be part of it.

1

Making everyday joy easier

I created Romanticize Collective to make everyday joy easier to reach. We don't need more motivation to try something new. Sometimes we just need the nudge, and a plan someone already made.

2