The founder, the writer, the one wrapping your surprises
Hi, I'm Aly.
Founder, Romanticize CollectiveLos Angeles
Aly Aguilar is the founder of Romanticize Collective, the experience club for women based in Los Angeles. Every month she designs original surprise experiences and writes the guide that comes with each one, so members get a plan, the core items and a reason to make an ordinary week feel worth remembering.
Before Romanticize Collective, she spent about a decade scaling tech startups. She writes our blog, too: gifting, slowing down and romanticizing the life you already have.
From the blog
Written by Aly
Gift ideas, slow-living plans and small ways to make a regular week feel like something.
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Hobbies for women in their 30s: 30 you can start tonight for under $20
Nov 4, 2026
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What to do on a Friday night alone: 30 ideas, hour by hour
Nov 3, 2026
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Best self care subscription boxes for women (2026), compared by what you actually do with them
Nov 2, 2026
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Experience gifts for her in Los Angeles: at home and out
Nov 1, 2026
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25 gifts for her under $30 that are not more stuff
Oct 31, 2026
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Solo night in: 40 things to do at home alone that feel like a date with yourself
Oct 30, 2026
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Journal prompts for women who feel stuck on autopilot: 60 prompts to find your way back to joy
Oct 29, 2026
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Thank you gifts for a friend: 6 ideas that say more than a card
Oct 28, 2026
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Gifts for a burned out friend: 5 gentle ideas that ask nothing of her
Oct 28, 2026
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Unique gifts for women in their 30s: 5 ideas she will actually do
Oct 28, 2026
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Dinner party ideas at home: a cozy night for six that doesn't take all day
Oct 28, 2026
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Sunday reset routine for when you dread Monday: 25 small steps (and the reward most lists forget)
Oct 27, 2026
Try one
Open one of my experiences.
Each one comes with a guide I write and the core items to bring it to life. One a month, four a month, or a one-time gift.




















