WHY I STARTED ROMANTICIZE COLLECTIVE

What if we made the ordinary days worth looking forward to, too?

Aly Aguilar, Founder · Los Angeles

We’re pretty good at making the big moments feel special. Birthdays. Vacations. Promotions. Celebrations. We plan for them, look forward to them, take the photos, and remember them for years.

But most of a life isn’t made up of the big moments. It’s made up of all the ordinary days in between.

For a long time, I was really good at filling those days. I spent a decade building and scaling startups, always working toward the next launch, the next goal, the next thing. I loved what I did, but I also started noticing how easy it was to put the things I wanted to do just because they sounded fun on the back burner.

I should try that someday. We should do something fun this weekend. I want to make more time for that. Then another week would go by.

The more I thought about it, the more I realized this wasn’t just about me. So many of us want more joy, connection, creativity, play, and curiosity in our lives. The desire is already there. Making space for it is the hard part.

We wait for someone to make the plan. For the vacation. For a free Saturday. For a special occasion. For life to get a little less busy.

I started wondering: what if experiencing something new didn’t have to require all of that?

That’s where Romanticize Collective began.

01

Making everyday joy easier

I created Romanticize Collective to make everyday joy more accessible. Not by adding another thing to your to-do list, but by making it easy to step out of your routine for a little while and do something you probably wouldn’t have planned for yourself. Sometimes we just need the nudge.

02

One of a kind experiences & rituals

I dream up and curate every experience from my home in Los Angeles. Each begins with an original idea and becomes its own little world, with a story, a beautifully designed guide, activities, and thoughtfully chosen items that bring it to life. No two experiences are ever the same.

03

Something to look forward to

I’ve always loved the anticipation of an advent calendar: knowing there’s something waiting for you, but not knowing exactly what it will be. Every experience is individually wrapped and kept a surprise until you’re ready to open it.

04

Romanticize the everyday

To me, romanticizing life isn’t about making every moment perfect or extraordinary. It’s about making more of the life you’re already living. Trying the thing you’ve always wanted to try. Being curious for no reason. Making something with your hands. Playing like you used to.

1 experience a month · or 4 to enjoy throughout the month

SEE THE MEMBERSHIPS

ALY

Because a beautiful life isn’t only made in the birthdays, vacations, and milestones.

It’s made in the everyday moments we choose to create along the way. I’d love to help you create more of them.

READY TO JOIN?

Life feels better when you have something to look forward to.

Bring a little more play, curiosity, and joy into the everyday.

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Join by the 20th to receive next month’s experience.